How Freespinix makes money

The basics

Freespinix is a free-to-use comparison site for UK free spins offers. We do not charge users, we do not run subscriptions, and we do not show on-site advertising. The site is funded entirely by affiliate commissions: when a user clicks an outbound link to a casino and goes on to register or deposit, the casino’s affiliate programme pays Freespinix a one-time commission or a share of revenue.

This is the same commercial model used by most casino comparison sites and most price-comparison sites of any kind. What separates sites in this market is whether the commission affects what gets recommended. On Freespinix it does not, and the rest of this page explains how.

Every affiliate link on Freespinix is the “CLAIM OFFER” button on each casino card. They’re visually identical across the site, marked the same way regardless of operator, and they’re the only way an outbound click registers as coming from Freespinix. Any other link on the site — to internal pages, regulatory bodies, or support organisations — earns nothing.

Freespinix only lists UKGC-licensed casinos. An operator that doesn’t hold a current UK Gambling Commission licence will not appear on this site regardless of what affiliate commission they offer.

The editorial firewall

Affiliate commissions are negotiated separately by the commercial side and never shared with the editorial team during the verification or scoring of an offer. Editorial does not know what a given operator pays, and that information is not factored into ratings, ranks, or featured placements.

Our rating methodology is published in full on How We Rate. Every operator is scored against the same six criteria, weighted equally, with documented scoring bands. An operator’s affiliate commission rate is not one of those criteria.

When a casino with a higher commission rate scores lower than a casino with a lower (or no) commission rate, the lower-commission casino ranks above it. We have made this trade-off deliberately and we monitor it across every re-rating cycle to make sure it holds.

What you can verify yourself

You don’t have to take this on trust. You can verify the claims on this page directly:

• The 6 scoring criteria are published in full at How We Rate, including the band-by-band detail.
• The 10 offers we currently list at the top of the homepage include both higher-rating and lower-rating operators side by side, ordered by rating not commission.
• If you find an inaccuracy in any listing or a discrepancy between Freespinix and an operator’s terms, contact us and we will correct or remove the listing within 24 hours.

UK regulatory context

UK affiliate marketing in the gambling sector is governed by the UK Advertising Standards Authority (ASA), the Committee of Advertising Practice (CAP) code, and — for activity that crosses into the operator’s own remit — the UK Gambling Commission (UKGC) Licence Conditions and Codes of Practice (LCCP).

Freespinix follows ASA and CAP guidelines on transparency, audience targeting, and responsible marketing. The 18+ disclosures across the site, the responsible gambling references, the verified offer dating, and this affiliate disclosure page itself are all part of that compliance posture. If you believe any content on Freespinix breaches ASA or CAP guidance, contact us — and you can also report directly to the ASA at asa.org.uk. The disclosure principles on this page also align with international affiliate-marketing standards including US FTC guidance for any non-UK readers.